IN THE PRESS
FUTURE OF THE INDIAN HANDICRAFT INDUSTRY
07 SEPTEMBER 2021 | FIBRE2FASHION
The Indian handicraft industry was one of the worst hit during the pandemic and in order to reinstate it to its previous glory, there are a number of steps that can be followed. At the base of it, artisans should be made aware of their work rights and worth.
INDIAN ENTREPRENEURS MUST CELEBRATE THEIR HANDCRAFT HISTORY AND WHY!
01 SEPTEMBER 2021 | SHE THE PEOPLE
Indian crafts have been a source of inspiration for many global brands. Our varied crafts and designs have often been used to adorn homes and wardrobes worldwide. But, Indian brands have traditionally shied away from embracing them, until recently.
WITH HANDBLOCK PRINTS, PATCHWORK AND MORE, HOW THIS LIFESTYLE BRAND IS CLOCKING 3K MONTHLY ORDERS AND EMPOWERING ARTISANS
11 AUGUST 2021 | YOURSTORY
Pinklay, started in 2015, was witnessing gradual growth until the pandemic hit. During the lockdown, the brand managed to not only grow exponentially, but also provided employment to hundreds of artisans who were striving to make ends meet.
IMPACT OF THE PANDEMIC ON INDIAN ARTISANS & HANDICRAFTS AND THE REVIVAL STRATEGIES
12 AUGUST 2021 | INDIAN RETAILER
The handloom and handicrafts sector generates employment upwards of 20 million people in India making it the second biggest sector after agriculture. Yet, it was one of the worst-hit sectors during the COVID-19 pandemic.
HELPING THE MIGRANTS
6 AUGUST 2021 | ASIAN AGE
Our artisans are the makers of our story and it was our turn to stand by them during the pandemic, feels Daisy Tanwani, CEO of brand Pinklay. We increased the number of artisans in our fold to approximately 400, of which 50% are women.
BUTLER TRAYS TO BEAUTIFUL CERAMICS: YOUR HOUSE WILL LOOK LIKE A CAFE WITH PINKLAY’S DECOR
06 AUGUST 2021 | LBB
Stitched, sewn and created from scratch by hundreds of artisans, Pinklay believes in fair trade practices and a life full of colour. So, if you need to perk up your house, their rugs, cushions, bed covers, Ottomans, dinnerwear and more are literally all you need.
HELPING THE MIGRANTS
6 AUGUST 2021 | DECCAN CHRONICLE
Our artisans are the makers of our story and it was our turn to stand by them during the pandemic, feels Daisy Tanwani, CEO of brand Pinklay. We increased the number of artisans in our fold to approximately 400, of which 50% are women.
PINKLAY UNVEILS FUSION OUTFITS AND CERAMIC CUTLERY AHEAD OF THE FESTIVE SEASON
30 JULY 2021 | NEW INDIAN EXPRESS
Mumbai-based label, Pinklay - known for its emphasis on Indian handicrafts - has carved a niche for itself ever since it launched five years ago. The brand prides itself on incorporating works like block printing, dabu, kantha, and ajrakh.
HERE'S WHY KAFTANS ARE BACK IN FASHION
09 JULY 2021 | CITY SPIDEY
Kaftans have come back with a bang. They are free-flowing, airy, and super comfortable. From kaftan tops to kaftan dresses and kimono sleeves blended with kaftans, the evolution is as comfortable as the style.
10 BLOCK-PRINTED CO-ORD SETS YOU NEED TO BOOKMARK FOR THE SUMMER
13 MAY 2021 | VOGUE
We’ve all had days when we’ve cooked up a storm or cleaned furiously or ticked off a list of pending tasks. For those days, Pinklay’s Blue Pea culotte set works perfectly. It’s roomy enough for a yoga class too.
HAND-BLOCK PRINTED COTTON SETS THAT YOU CAN WEAR DAY AND NIGHT
28 APRIL 2021 | LIFESTYLE ASIA
When you’re staying home for long periods or working from home, it’s sometimes difficult to keep your day and night outfits separate. This simple need gave rise to the biggest trend of 2020 and now 2021, lounge wear sets.
CELEB OUTFITS THAT YOU CAN GET UNDER RS 10,000
06 MARCH 2021 | TIMES NOW
It's not always that celebs are seen stepping out in expensive clothes. Shahid Kapoor's wife Mira Rajput is a stunner. Once, she shared a photo in a blue floral dress. The dress is from Pinklay’s collection.
INDIAN LABELS YOU CAN DRESS YOUR LITTLE ONES IN
13 JANUARY 2021 | VOGUE
Dressing up your child will no longer a daunting task—look beyond the mainstream to find these adorable conscious, sustainable and local options.
14 BESPOKE NIGHTWEAR BRANDS THAT SHOULD BE ON YOUR RADAR
13 JANUARY 2021 | MISS MALINI
Love a good block-printed silhouette? Pinklay will be a dream destination for you! The brand has an assortment of easy-breezy coordinated sets, kaftans, robes and other loungewear pieces that will be just the pick-me-ups on dull days.
THESE 10 PLACES HAVE JAIPURI RAZAIS THAT ARE PERFECT FOR CURLING UP IN
05 JANUARY 2021 | LBB
The fact that we do love about them is that most of their designs and colours are a pop of sunshine that can brighten up the dullest Mondays. The stars and parrots are utterly adorable too. We’re loving these for days when we just don’t wanna adult.
6 EXCITING NEW DESIGNERS ON OUR RADAR
15 NOVEMBER 2020 | INDIA DESIGN ID
Current and tasteful, Jaipur born Daisy Tanwani’s brand extracts the best from traditional and modern styles.
7 DESIGN NAMES AND BRANDS TO STALK THIS YEAR
02 JANUARY 2018 | ELLE DECOR
Drawing inspiration from the Pink City and the trademark craftsmanship of Rajasthan, Daisy Tanwani’s colourful home decor brand offers everything from block print rugs and zardosi charms to artisanal trays and lanterns.
THESE 3 SUCCESSFUL ENTREPRENEURS RECALL THEIR FIRST DAY AT THEIR FIRST JOBS
07 AUGUST 2017 | HER STORY
The first day at one’s first job is a huge milestone, an experience that stays with us all our lives. Three successful entrepreneurs reminisce their first day at work and share with HerStory their tips on how youngsters can deal with this new phase of life.
DAISY TANWANI’S PINKLAY IS AN UNAPOLOGETIC CELEBRATION OF COLOUR
18 MAY 2017 | YOURSTORY
Today, Mumbai-based Pinklay has become a leading home décor, kids’, and accessories brand. Thirty-one-year-old Daisy explains - our design philosophy revolves around unapologetic yet tasteful use of colour. We want to transform the way colour is perceived—from kitschy to classy.
MAGICAL NARRATIVES
05 MAY 2017 | HOME REVIEW
A home décor and furnishing brand, Pinklay, manifests creativity with an amazing amalgamation of colours, patterns and prints! It crafts designs to convey narratives – often inspired from natural elements and diverse crafts and cultures from around the world.
PINKLAY: ADDING COLOUR TO LIFE
01 JANUARY 2017 | INSIDE TRACK
A furnishing brand that creates exclusive designs inspired by natural elements, fusing traditional and contemporary work to craft stunning pieces. Pinklay currently offers an entire range of home décor with over 400 unique products spread across categories.
