IN THE PRESS
THIS ENTREPRENEUR BRINGS INDIAN HANDICRAFTS TO FOREFRONT, PROVIDES EMPLOYMENT TO OVER 400 ARTISANS
16 MARCH 2022 | THE LOGICAL INDIAN
Through Pinklay, a homegrown lifestyle brand that focuses on bringing Indian handicrafts to the forefront, Daisy Tanwani not only empowers her artisans but also makes them feel proud of their work and gives them the recognition and credit they deserve.
COUPLEPRENEURS IN INDIA WHO SHOW US THAT BUSINESS AND LOVE CAN GO HAND-IN-HAND
13 FEBRUARY 2022 | LIFESTYLE ASIA
Daisy and Mashhood are avid travellers, who realised that most of the best handicrafts from India were being exported and finding a market abroad. Thus, life partners turned couplepreneurs and decided to form Pinklay, in an attempt to revive Indian artisanal work.
SARA ALI KHAN IN PINKLAY'S FLORAL HAND BLOCK PRINTED KURTA SET SHOWED HOW TO BE A DESI STAR
08 FEBRUARY 2022 | PINKVILLA
Sometimes we wonder how is that a floral printed outfit can look joyful to the eyes without having to hit the extra mile. Its beauty is going to reach a glorious peak in spring and it's time to storm up your style with this ever-revered print.
PINKLAY FOUNDER DAISY TANWANI’S LIFESTYLE BRAND IS ROOTED IN COLOUR & INDIAN CRAFTSMANSHIP
10 JANUARY 2021 | THE CHANNEL 46
In conversation with TC46, CEO & Founder Daisy Tanwani talks about the essence of her lifestyle brand, the inspiration behind it, and also shares some sound advice for small businesses looking to scale in a sustainable and profitable manner.
THE LOCKDOWN KAFTAN IS BACK!
06 JANUARY 2022 | IANS LIFE
Everyone is now revenge vacationing as we go into the holiday season, making up for all the wasted time! We have the perfect collection for your holiday looks to help you with your travel needs! Pinklay is the perfect way to show off your comfort & passion for easy-going style.
HERE ARE THE TRENDS THAT WILL RESHAPE OFFLINE RETAIL IN 2022 AND BEYOND
24 DECEMBER 2021 | YOURSTORY
Founder of Pinklay, a homegrown lifestyle brand, Daisy Tanwani says that shoppers love the comfort of online shopping but they also love the experience of shopping equally. This stands true, especially for slow fashion and lifestyle.
#STORETOUR: PRETTY UP YOUR HOME WITH DECOR FROM THIS AWESOME STORE IN BANDRA
20 DECEMBER 2021 | LBB
Super vibrant and colourful – if you love prints and want to buy all things beautiful for your home and wardrobe, you totally must check this one out.
MEET THE WINNERS OF DIGITAL WOMEN AWARDS FOR THE YEAR 2021
10 DECEMBER 2021 | SHE THE PEOPLE
Daisy Tanwani founded Pinklay which was honoured by Facebook at the World Economic Forum at Davos as one of the seven most influential small businesses globally. Pinklay focuses on designing and handcrafting products for women, kids and homes.
YOUR GUIDE TO DRESSING UP IN TRADITIONAL AND TRENDY OOTD, THIS WEDDING SEASON
7 DECEMBER 2021 | TIMES OF INDIA
One aspect that makes Indian weddings so sought after is the number of events, which translates into that many occasions to dress up. Daisy Tanwani, the CEO and creative head of Pinklay, shares go-to tips for this wedding season.
DIWALI 2021: 5 HOMEGROWN LABELS TO RING IN DIWALI CELEBRATIONS IN EFFORTLESSLY CHIC FASHION
04 NOVEMBER 2021 | NDTV
Handblock printing is etched within Indian fashion sensibilities and for something understating yet vivid, Pinklay's range of handcrafted beauties should make their way into your wardrobes.
8 HOMEGROWN BRANDS THAT WILL BRING JOY TO EVERY DESI GIRL’S FESTIVE WARDROBE
03 NOVEMBER 2021 | IDIVA
A sustainable brand, Pinklay partners with more than 400 artisans (200 of whom are women) to create handcrafted products from ethically sourced and natural fabrics.
ELLE DIWALI GIFTING GUIDE: MORE THAN 100 OPTIONS UNDER FASHION, BEAUTY & LIFESTYLE
31 OCTOBER 2021 | ELLE
Pinklay Tableware: Make brekky-time beautiful with these ceramics that are close to Indian roots and have a pop of modern to it.
10+ DIWALI GIFT IDEAS FOR YOUR LOVED ONES
26 OCTOBER 2021 | WEDDING WIRE
A Classy Tableware Set: A perfect gift for your parents and a fit for the house proud in all of us! Gift this tableware from Pinklay - a brand specializing in home products close to our Indian roots and bring a pop of color to your homes.
GO MINIMALIST THIS SEASON!
29 OCTOBER 2021 | TIMES OF INDIA
It’s not a new one, but minimalism is a trend that became huge due to the pandemic. Less is more became the basic mantra for everyone. This festive season too, many are opting for a minimalist looks when it comes to fashion and accessories.
MEET DAISY TANWANI, WHOSE HOMEGROWN BRAND PINKLAY TAKES INSPIRATION FROM TRAVEL AND EMPHASISES SUSTAINABILITY
27 OCTOBER 2021 | TRAVEL & LEISURE
Leaving a corporate job to start your own venture is a tough task, but Pinklay founder and CEO Daisy Tanwani believes in taking risks.
WEDDING DA SEASON HAI! 11 GIFTS YOU CAN GIVE TO YOUR BRIDE-TO-BE BESTIE
25 OCTOBER 2021 | POP XO
While everyone might be busy curating shiny, festive wedding gifts for your friend, it is time for you to act like the best friend that you are and think of her comfort before anything else.
FESTIVE GREETINGS
22 OCTOBER 2021 | NEW INDIAN EXPRESS
Looking for Diwali giftings ideas? Then checkout Pinklay's latest collection. Expect home products such as ceramicware, woodenware and platters. They have been especially designed to bring a pop of colour to the Indian homes.
LAST MINUTE DIWALI OUTFIT IDEAS
14 OCTOBER 2021 | INFLUSSER
Pinklay offers ethical, handcrafted clothing that shouts elegance this holiday season. This collection is mature, elegant, and appealing to minimalist fashionistas! With comfort as their expertise, they provide stylish yet dreamlike styles made of 100 percent organic cotton.
SOHA ALI KHAN'S FLORAL CHEER IN ₹5K A-LINE KURTA, PALAZZO ACES ULTRA GLAM
24 SEPTEMBER 2021 | HINDUSTAN TIMES
Trust Soha Ali Khan to surprise you with her different sartorial choices for ethnic fashion and her latest set of pictures in a kurta palazzo set are no different. The diva has been serving one elegant ethnic look after another and it would be safe to say that Soha is undoubtedly the queen of kurta palazzo trend in Bollywood.
QUEST FOR QUIRK
01 SEPTEMBER 2021 | DLF HIGH 5
Our designs can be inspired globally but they all have an Indian element to them; it could be through craft, or cultural, or nature-inspired elements. We don’t box ourselves to florals or geometric designs or any particular group of motifs.
FUTURE OF THE INDIAN HANDICRAFT INDUSTRY
07 SEPTEMBER 2021 | FIBRE2FASHION
The Indian handicraft industry was one of the worst hit during the pandemic and in order to reinstate it to its previous glory, there are a number of steps that can be followed. At the base of it, artisans should be made aware of their work rights and worth.
INDIAN ENTREPRENEURS MUST CELEBRATE THEIR HANDCRAFT HISTORY AND WHY!
01 SEPTEMBER 2021 | SHE THE PEOPLE
Indian crafts have been a source of inspiration for many global brands. Our varied crafts and designs have often been used to adorn homes and wardrobes worldwide. But, Indian brands have traditionally shied away from embracing them, until recently.
WITH HANDBLOCK PRINTS, PATCHWORK AND MORE, HOW THIS LIFESTYLE BRAND IS CLOCKING 3K MONTHLY ORDERS AND EMPOWERING ARTISANS
11 AUGUST 2021 | YOURSTORY
Pinklay, started in 2015, was witnessing gradual growth until the pandemic hit. During the lockdown, the brand managed to not only grow exponentially, but also provided employment to hundreds of artisans who were striving to make ends meet.
IMPACT OF THE PANDEMIC ON INDIAN ARTISANS & HANDICRAFTS AND THE REVIVAL STRATEGIES
12 AUGUST 2021 | INDIAN RETAILER
The handloom and handicrafts sector generates employment upwards of 20 million people in India making it the second biggest sector after agriculture. Yet, it was one of the worst-hit sectors during the COVID-19 pandemic.
HELPING THE MIGRANTS
6 AUGUST 2021 | ASIAN AGE
Our artisans are the makers of our story and it was our turn to stand by them during the pandemic, feels Daisy Tanwani, CEO of brand Pinklay. We increased the number of artisans in our fold to approximately 400, of which 50% are women.
BUTLER TRAYS TO BEAUTIFUL CERAMICS: YOUR HOUSE WILL LOOK LIKE A CAFE WITH PINKLAY’S DECOR
06 AUGUST 2021 | LBB
Stitched, sewn and created from scratch by hundreds of artisans, Pinklay believes in fair trade practices and a life full of colour. So, if you need to perk up your house, their rugs, cushions, bed covers, Ottomans, dinnerwear and more are literally all you need.
HELPING THE MIGRANTS
6 AUGUST 2021 | DECCAN CHRONICLE
Our artisans are the makers of our story and it was our turn to stand by them during the pandemic, feels Daisy Tanwani, CEO of brand Pinklay. We increased the number of artisans in our fold to approximately 400, of which 50% are women.
PINKLAY UNVEILS FUSION OUTFITS AND CERAMIC CUTLERY AHEAD OF THE FESTIVE SEASON
30 JULY 2021 | NEW INDIAN EXPRESS
Mumbai-based label, Pinklay - known for its emphasis on Indian handicrafts - has carved a niche for itself ever since it launched five years ago. The brand prides itself on incorporating works like block printing, dabu, kantha, and ajrakh.
HERE'S WHY KAFTANS ARE BACK IN FASHION
09 JULY 2021 | CITY SPIDEY
Kaftans have come back with a bang. They are free-flowing, airy, and super comfortable. From kaftan tops to kaftan dresses and kimono sleeves blended with kaftans, the evolution is as comfortable as the style.
10 BLOCK-PRINTED CO-ORD SETS YOU NEED TO BOOKMARK FOR THE SUMMER
13 MAY 2021 | VOGUE
We’ve all had days when we’ve cooked up a storm or cleaned furiously or ticked off a list of pending tasks. For those days, Pinklay’s Blue Pea culotte set works perfectly. It’s roomy enough for a yoga class too.
HAND-BLOCK PRINTED COTTON SETS THAT YOU CAN WEAR DAY AND NIGHT
28 APRIL 2021 | LIFESTYLE ASIA
When you’re staying home for long periods or working from home, it’s sometimes difficult to keep your day and night outfits separate. This simple need gave rise to the biggest trend of 2020 and now 2021, lounge wear sets.
CELEB OUTFITS THAT YOU CAN GET UNDER RS 10,000
06 MARCH 2021 | TIMES NOW
It's not always that celebs are seen stepping out in expensive clothes. Shahid Kapoor's wife Mira Rajput is a stunner. Once, she shared a photo in a blue floral dress. The dress is from Pinklay’s collection.
INDIAN LABELS YOU CAN DRESS YOUR LITTLE ONES IN
13 JANUARY 2021 | VOGUE
Dressing up your child will no longer a daunting task—look beyond the mainstream to find these adorable conscious, sustainable and local options.
14 BESPOKE NIGHTWEAR BRANDS THAT SHOULD BE ON YOUR RADAR
13 JANUARY 2021 | MISS MALINI
Love a good block-printed silhouette? Pinklay will be a dream destination for you! The brand has an assortment of easy-breezy coordinated sets, kaftans, robes and other loungewear pieces that will be just the pick-me-ups on dull days.
THESE 10 PLACES HAVE JAIPURI RAZAIS THAT ARE PERFECT FOR CURLING UP IN
05 JANUARY 2021 | LBB
The fact that we do love about them is that most of their designs and colours are a pop of sunshine that can brighten up the dullest Mondays. The stars and parrots are utterly adorable too. We’re loving these for days when we just don’t wanna adult.
6 EXCITING NEW DESIGNERS ON OUR RADAR
15 NOVEMBER 2020 | INDIA DESIGN ID
Current and tasteful, Jaipur born Daisy Tanwani’s brand extracts the best from traditional and modern styles.
7 DESIGN NAMES AND BRANDS TO STALK THIS YEAR
02 JANUARY 2018 | ELLE DECOR
Drawing inspiration from the Pink City and the trademark craftsmanship of Rajasthan, Daisy Tanwani’s colourful home decor brand offers everything from block print rugs and zardosi charms to artisanal trays and lanterns.
THESE 3 SUCCESSFUL ENTREPRENEURS RECALL THEIR FIRST DAY AT THEIR FIRST JOBS
07 AUGUST 2017 | HER STORY
The first day at one’s first job is a huge milestone, an experience that stays with us all our lives. Three successful entrepreneurs reminisce their first day at work and share with HerStory their tips on how youngsters can deal with this new phase of life.
DAISY TANWANI’S PINKLAY IS AN UNAPOLOGETIC CELEBRATION OF COLOUR
18 MAY 2017 | YOURSTORY
Today, Mumbai-based Pinklay has become a leading home décor, kids’, and accessories brand. Thirty-one-year-old Daisy explains - our design philosophy revolves around unapologetic yet tasteful use of colour. We want to transform the way colour is perceived—from kitschy to classy.
MAGICAL NARRATIVES
05 MAY 2017 | HOME REVIEW
A home décor and furnishing brand, Pinklay, manifests creativity with an amazing amalgamation of colours, patterns and prints! It crafts designs to convey narratives – often inspired from natural elements and diverse crafts and cultures from around the world.
PINKLAY: ADDING COLOUR TO LIFE
01 JANUARY 2017 | INSIDE TRACK
A furnishing brand that creates exclusive designs inspired by natural elements, fusing traditional and contemporary work to craft stunning pieces. Pinklay currently offers an entire range of home décor with over 400 unique products spread across categories.
